<html>



<head>
<meta http-equiv="content-type" content="text/html;charset=iso-8859-1">
<title>Fulbright Quarterly | May 2007</title>
<meta name="description" content="Alumni profile: Rebecca Reider - Growing the future">
<meta name="keywords" content="Fulbright, Quarterly, May, 2007, Rebecca, Reider, organic, farming">
<meta name="design" content="www.motive.co.nz">
<script language="JavaScript" src="../../js/popup.js"></script>
<link rel="stylesheet" href="../../includes/core.css">
<link rel="stylesheet" href="../../includes/about.css">
<link type="text/css" rel="stylesheet" href="../../includes/print.css" media="print">
</head>
<body bgcolor="#cccccc" marginwidth="0" leftmargin="0" rightmargin="0" topmargin="0" border="0" marginheight="0" onLoad="init();">

<script language="JavaScript">
<!--

function swap(imgName, sub) {
  	if (document.images) 
    	document[imgName].src = eval(sub + '.src');
    }

function MM_swapImgRestore() { //v3.0
  var i,x,a=document.MM_sr; for(i=0;a&&i<a.length&&(x=a[i])&&x.oSrc;i++) x.src=x.oSrc;
}

function MTV_desc_preload() {
	about = new Image();        
		about.src = "../../gfx2/r-about2.gif";
		
	alumni = new Image();        
		alumni.src = "../../gfx2/r-alumni2.gif";
	
	awards = new Image();        
		awards.src = "../../gfx2/r-awards2.gif";

	ed = new Image();        
		ed.src = "../../gfx2/r-ed2.gif";

	events = new Image();        
		events.src = "../../gfx2/r-events2.gif";

	news = new Image();        
		news.src = "../../gfx2/r-news2.gif";		

	studynz = new Image();        
		studynz.src = "../../gfx2/r-studynz2.gif";
	
	studyus = new Image();        
		studyus.src = "../../gfx2/r-studyus2.gif";	
	
	voices = new Image();        
		voices.src = "../../gfx2/r-voices2.gif";		

	notrolled = new Image();        
		notrolled.src = "../../gfx2/r-start2.gif";
}

function MM_preloadImages() { //v3.0
  var d=document; if(d.images){ if(!d.MM_p) d.MM_p=new Array();
    var i,j=d.MM_p.length,a=MM_preloadImages.arguments; for(i=0; i<a.length; i++)
    if (a[i].indexOf("#")!=0){ d.MM_p[j]=new Image; d.MM_p[j++].src=a[i];}}
}

function MM_findObj(n, d) { //v4.01
  var p,i,x;  if(!d) d=document; if((p=n.indexOf("?"))>0&&parent.frames.length) {
    d=parent.frames[n.substring(p+1)].document; n=n.substring(0,p);}
  if(!(x=d[n])&&d.all) x=d.all[n]; for (i=0;!x&&i<d.forms.length;i++) x=d.forms[i][n];
  for(i=0;!x&&d.layers&&i<d.layers.length;i++) x=MM_findObj(n,d.layers[i].document);
  if(!x && d.getElementById) x=d.getElementById(n); return x;
}

function MM_swapImage() { //v3.0
  var i,j=0,x,a=MM_swapImage.arguments; document.MM_sr=new Array; for(i=0;i<(a.length-2);i+=3)
   if ((x=MM_findObj(a[i]))!=null){document.MM_sr[j++]=x; if(!x.oSrc) x.oSrc=x.src; x.src=a[i+2];}
}

function init() { // called by body onLoad
	if (document.images) {
	MM_preloadImages('../../gfx2/n-about2-f2.gif','../../gfx2/n-awards-f2.gif','../../gfx2/n-education2-f2.gif','../../gfx2/n-programmes2-f2.gif','../../gfx2/n-studyus2-f2.gif','../../gfx2/n-studynz2-f2.gif','../../gfx2/n-voices2-f2.gif','../../gfx2/n-alumni2-f2.gif','../../gfx2/n-news2-f2.gif');
	MTV_desc_preload();
	}
}

//-->
</script>
<div class="invisible"><table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr> 
    <td><a name="top"></a><img src="../../gfx/x.gif" width="2" height="12" name="topspacer" alt=""></td>
    <td></td>
  </tr>
  <tr> 
    <td background="../../gfx2/n-bg2.gif" height="63"> 
      <table border="0" cellspacing="0" cellpadding="0">
        <tr> 
          <td rowspan="2" class="page"><a href="../../index.html"><img src="../../gfx2/n-logo2.gif" width="139" height="63" alt="&gt;Fulbright NZ home" border="0" vspace="0" hspace="0"></a></td>
            <td nowrap width="100%" align="center" class="page" valign="top"><a href="../../about/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav01','','../../gfx2/n-about2-f2.gif',1); swap('rolled','about')"><img name="nav01" border="0" src="../../gfx2/n-about2.gif" width="63" height="37" alt="About Us"></a><a href="../../awards/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav02','','../../gfx2/n-awards2-f2.gif',1); swap('rolled','awards')"><img name="nav02" border="0" src="../../gfx2/n-awards2.gif" width="51" height="37" alt="The Awards"></a><a href="../../education/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav03','','../../gfx2/n-education2-f2.gif',1); swap('rolled','ed')"><img name="nav03" border="0" src="../../gfx2/n-education2.gif" width="65" height="37" alt="Education Services"></a><a href="../../events/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav04','','../../gfx2/n-programmes2-f2.gif',1); swap('rolled','events')"><img name="nav04" border="0" src="../../gfx2/n-programmes2.gif" width="81" height="37" alt="Programmes &amp; Events"></a><a href="../../studyus/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav05','','../../gfx2/n-studyus2-f2.gif',1); swap('rolled','studyus')"><img name="nav05" border="0" src="../../gfx2/n-studyus2.gif" width="58" height="37" alt="Study in the US"></a><a href="../../studynz/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav06','','../../gfx2/n-studynz2-f2.gif',1); swap('rolled','studynz')"><img name="nav06" border="0" src="../../gfx2/n-studynz2.gif" width="46" height="37" alt="Study in NZ"></a><a href="../../voices/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav07','','../../gfx2/n-voices2-f2.gif',1); swap('rolled','voices')"><img name="nav07" border="0" src="../../gfx2/n-voices2.gif" width="61" height="37" alt="Fulbright Voices"></a><a href="../../alumni/index.html" onMouseOut="MM_swapImgRestore(); swap('rolled','notrolled');" onMouseOver="MM_swapImage('nav08','','../../gfx2/n-alumni2-f2.gif',1); swap('rolled','alumni')"><img name="nav08" border="0" src="../../gfx2/n-alumni2.gif" width="52" height="37" alt="Alumni"></a><a href="../../news/index.html"><img name="nav09" border="0" src="../../gfx2/n-news2-f2.gif" width="43" height="37" alt="News"></a></td>
        </tr>
        <tr> 
          <td align="center" background="../../gfx/00.gif"><img src="../../gfx2/r-start2.gif" width="520" height="26" name="rolled"></td>
        </tr>
      </table>
    </td>
    <td background="../../gfx2/n-bg2.gif" align="right" height="63" valign="top"><img src="../../gfx2/n-end.gif" width="37" height="63" alt="" border="0" vspace="0" hspace="0"></td>
  </tr>
  <tr> 
    <td><img src="../../gfx/x.gif" width="20" height="8" alt="" name="topmargin"></td>
    <td></td>
  </tr>
</table></div>

<table border="0" cellspacing="0" cellpadding="0">
  <tr> 
    <td bgcolor="#CCCCCC" rowspan="7" valign="bottom"><img src="../../gfx/00.gif" width="35" height="2" name="gleftmargin" alt=""></td>
    <td bgcolor="330000" rowspan="7"><img src="../../gfx/00.gif" width="2" height="2" alt=""></td>
    <td bgcolor="#330000" colspan="5"><img src="../../gfx/00.gif" width="2" height="2" alt=""></td>
    <td bgcolor="330000" rowspan="7"><img src="../../gfx/00.gif" width="2" height="2" name="inmargin"></td>
    <td bgcolor="#CCCCCC" rowspan="7" valign="bottom"><img src="../../gfx/00.gif" width="35" height="2" name="grightmargin"></td>
  </tr>
  <tr> 
    <td bgcolor="#006633" colspan="5"> 
      <noindex>
<table border="0" cellpadding="0" cellspacing="0" width="100%" class="invisible">
  <tr> 
    <td background="../../gfx2/t-aboutus-hdrbg.gif" align="center"><a href="index.html" class="page"><img src="../../gfx2/t-quarterly.gif" width="280" height="60" alt="&gt;Fulbright New Zealand Quarterly" border="0"></a></td>
  </tr>
</table>
</noindex>
    </td>
  </tr>
  <tr> 
    <td bgcolor="#ffffff">&nbsp;</td>
    <td bgcolor="#ffffff">&nbsp;</td>
    <td bgcolor="#ffffff">&nbsp;</td>
    <td bgcolor="#ffffff"> 
      <h1><img src="../../gfx/00.gif" width="20" height="30" name="tmargin" alt=""><br>
        Growing the future<br>
        <img src="../../gfx/x.gif" width="19" height="20" name="tmargin" alt=""></h1>
    </td>
    <td bgcolor="#ffffff">&nbsp;</td>
  </tr>
  <tr> 
    <td bgcolor="#ffffff" height="833">&nbsp;</td>
    <td bgcolor="#ffffff" valign="top" height="833"><noindex> 
      <table border="0" cellspacing="1" cellpadding="3" width="100%" class="invisible">
        <tr> 
          <td bgcolor="#006600"><a href="../index.html" class="page"><img src="../../gfx2/arrow-dkgrn-rht.gif" width="14" height="13" align="left" border="0">Press 
            Releases </a></td>
        </tr>
        <tr> 
          <td bgcolor="#006600"><a href="../news.html" class="page"><img src="../../gfx2/arrow-dkgrn-rht.gif" width="14" height="13" align="left" border="0"></a><a href="../news.html" class="page">Fulbright 
            in the News</a></td>
        </tr>
        <tr> 
          <td bgcolor="#006600"><a href="../annualreport.html" class="page"><img src="../../gfx2/arrow-dkgrn-rht.gif" width="14" height="13" align="left" border="0">Annual 
            Report </a></td>
        </tr>
        <tr> 
          <td bgcolor="#778899"><a href="index.html" class="page"><img src="../../gfx2/arrow-grey-dwn.gif" width="14" height="13" align="left" border="0">Fulbright 
            Quarterly</a></td>
        </tr>
        <tr> 
          <td class="sublink" bgcolor="#f5f5f5"><img src="../../gfx/00.gif" width="4" height="13" align="left" name="subnav" border="0" alt=""><b>Vol&nbsp;13, 
            No&nbsp;2, May 2007</b></td>
        </tr>
        <tr align="center"> 
          <td class="sublink" align="center"><a href="pdf/fq0705.pdf" class="sublink"><img src="gfx/c-0705.gif" width="89" height="115" border="0" alt="&gt; Download PDF"><br>
            fq0705.pdf</a> (346kb)</td>
        </tr>
        <tr> 
          <td align="center" class="sublink"><img src="../../gfx/00.gif" width="192" height="3" name="sidenav" alt=""></td>
        </tr>
        <tr> 
          <td align="center" class="sublink" bgcolor="#f5f5f5"><b>Issue Contents 
            </b></td>
        </tr>
        <tr> 
          <td bgcolor="f5f5f5" class="sublink"><a href="0705-hesselbein.html">Kennedy 
            Fellow visits New Zealand</a></td>
        </tr>
        <tr> 
          <td bgcolor="f5f5f5" class="sublink">In Pictures</td>
        </tr>
        <tr>
          <td bgcolor="f5f5f5" class="sublink">New Chair for Board</td>
        </tr>
        <tr> 
          <td bgcolor="f5f5f5" class="sublink">Esteemed alumni mourned</td>
        </tr>
        <tr> 
          <td bgcolor="f5f5f5" class="sublink">NZ Grad a top achiever</td>
        </tr>
        <tr> 
          <td bgcolor="f5f5f5" class="sublink"><a href="0705-reider.html">Growing 
            the future</a></td>
        </tr>
        <tr> 
          <td bgcolor="f5f5f5" class="sublink"><a href="0705-duncan.html">A year 
            in the Big Apple</a></td>
        </tr>
        <!--<tr> 



          <td bgcolor="f5f5f5" class="sublink">Cover story: <a href="0208-funding.html">Fulbright 



            NZ seeks funding to expand graduate programme</a></td>



        </tr>-->
        <tr> 
          <td><img src="../../gfx/00.gif" width="192" height="3" name="sidenav" alt=""></td>
        </tr>
        <tr align="center"> 
          <td align="center"><a href="http://www.adobe.com/products/acrobat/readstep2.html"><img src="../../gfx/getacro.gif" width="88" height="31" hspace="0" border="0" alt="&gt; Get Acrobat Reader"></a></td>
        </tr>
      </table>
      <table border="0" cellspacing="0" cellpadding="0" align="center" width="200">
        <tr> 
          <td> 
            <p class="quote"><img src="../../gfx/00.gif" width="10" height="45"><br>
              &#8220;I found a need for more general awareness among farmers that 
              organic is not just for &#145;sandal-wearing hippies&#146;, and 
              that organic practices can actually build a more robust farm&#8221;<br>
              - Rebecca Reider</p>
          </td>
        </tr>
      </table>
    </td>
    <td bgcolor="#ffffff" height="833">&nbsp;</td>
    <td bgcolor="ffffff" valign="top" height="833"> 
      <p class="intro">Rebecca Reider received a Fulbright US Graduate Award in 
        2006 to conduct research into organic farming in New Zealand. Her resulting 
        report, Grown Organically? Human Networks and the Quest to Expand Organic 
        Agriculture in New Zealand, was published by Lincoln University&#146;s 
        Agribusiness and Economics Research Unit in March. Now a Fulbright alumna, 
        Rebecca has stayed in New Zealand to help put her research into practise.</p>
      <table border="0" cellspacing="2" cellpadding="5" align="right" width="211">
        <tr> 
          <td height="88"><img src="gfx/0705-rebeccareider.jpg" width="290" height="218" alt="Rebecca Reider, 2006 Fulbright US Graduate Student"></td>
        </tr>
        <tr> 
          <td class="caption" height="7"> Rebecca Reider, 2006 Fulbright US Graduate 
            Student</td>
        </tr>
      </table>
      <p> Organic agriculture is blossoming worldwide. Consumers are hungry for 
        healthier food, grown in an ecologically responsible way. Feeding them 
        has become big business in Europe and America. As one New Zealand apple 
        exporter told me, conventional apple orchards are going broke because 
        of sagging prices, but organic is &#147;one of the greatest brands in 
        the world&#133; better than Pepsi-Cola!&#148;</p>
      <p>Could organic mean an ecologically and economically bright future for 
        New Zealand agriculture? In fact, despite this country&#146;s &#147;clean 
        green&#148; image, less than one percent of its farmland is certified 
        organic. The government has recently funded two new projects to help change 
        that: a national organisation, Organics Aotearoa New Zealand (OANZ), and 
        an Organic Advisory Programme to help farmers learn about organic production. 
        But many organic leaders still wonder how to get New Zealand farmers to 
        really change their approach to the land and make the full organic leap. 
        I decided to dedicate my Fulbright year to addressing this issue, with 
        the goal of making practical recommendations to people in the organic 
        movement.<br>
      </p>
      <p>For several months I roamed the countryside, interviewing farmers and 
        agribusiness people to get at this issue. I saw this as the best way to 
        educate myself as well, as the real expertise in New Zealand organics 
        is out on the farms, not in the universities. I found many organic farms 
        thriving, ranging from community gardens growing salads for local restaurants, 
        to huge sheep and beef farms sending their organic lamb halfway around 
        the world.</p>
      <p>I also found that many New Zealand farmers still get most of their information 
        and ideas from people selling products, such as fertiliser company representatives 
        and vets. It is no wonder, then, that many conventional farmers end up 
        dependent on a whole range of synthetic fertilisers, pesticides, herbicides, 
        drenches, and antibiotics without realising that organic farmers are producing 
        healthy food with the use of only naturally derived products. </p>
      <p>Many dairy farmers buy or make their own organic fertilisers because 
        they have discovered that healthier soils grow more nutritionally balanced 
        pastures, meaning much healthier animals. But their neighbours are still 
        pouring on the same old superphosphate and urea, in a rush to produce 
        more grass and more milk. I found a need for more general awareness among 
        farmers that organic is not just for &#147;sandal-wearing hippies&#148;, 
        and that organic practices can actually build a more robust farm.</p>
      <p>My research looked at three agricultural sectors: mixed crop/sheep farms 
        in Canterbury, apple orchards in Hawke&#146;s Bay and dairy farms in the 
        Waikato. Most farmers and growers told me they like to trust the advice 
        of fellow farmers rather than consultants and researchers; they want to 
        learn practical techniques from organic peers who have done the &#147;hard 
        yards&#148; themselves. For this reason, I have recommended that the national 
        Organic Advisory Programme fund more farmer-to-farmer learning opportunities, 
        such as discussion groups and mentorship programmes. </p>
      <p>Farmers need a whole range of information sources to help them go organic: 
        from basic publicity in farming newspapers to get the word out; to in-depth 
        educational programmes to help them fine-tune their skills. Organic farming 
        can be more work and requires real understanding and proactive thinking. 
        Organic farmers need to understand how to prevent weed problems because 
        they can&#146;t just reach for a spray can if weeds arise; and they need 
        to know how to keep their animals in top health because they can&#146;t 
        rely on conventional medicines if a sickness suddenly crops up. However, 
        most of the organic farmers I met say they love the journey and the challenge.</p>
      <p>These are interesting times for organics, as multinational corporations 
        are now involved at all levels, from growing the crop to selling it in 
        supermarkets. In New Zealand, big companies (such as Heinz Wattie&#146;s 
        and Fonterra) have actively promoted organics &#150; for example, by helping 
        new organic farmers with growing advice or by giving them extra payments 
        while they convert. The drawback: big companies like to work with simple 
        one-crop systems &#150; one crop to grow, one crop to sell. New Zealand&#146;s 
        two biggest organic export crops, apples and kiwifruit, are grown mostly 
        in monoculture. But when farms or orchards grow just one crop they are 
        vulnerable to pest, disease, and weather problems, and vulnerable to price 
        swings in the ever-changing global marketplace. I hope to promote more 
        awareness of this issue in organic circles so we do not sacrifice farm 
        biodiversity for short-term profits.</p>
      <p>As a happy twist to the end of my research, I learned that some of my 
        recommendations had been incorporated into the design of a new mentorship 
        programme for organic farmers in Canterbury, and now I find myself with 
        a part-time job running the programme. It&#146;s one of the rewards of 
        working in a small country where individuals can make an impact. I will 
        seek out new or struggling organic farmers and link them with more experienced 
        farmers as mentors. I learned so much roaming around the country, drinking 
        tea with organic farmers and brainstorming ideas, but I find it exciting 
        now to take on this new adventure: getting back into the field and finding 
        out if my own recommendations actually work! <br>
      </p>
      <p><font color="778899">Rebecca&#146;s full report - <a href="http://www.lincoln.ac.nz/story_images/3001_RR293_s8776.pdf"><i>Growing 
        Organically? Human Networks and the Quest to Expand Organic Agriculture 
        in New Zealand</i></a> - is available to download from Lincoln University&#146;s 
        Agribusiness and Economics Research Unit website (306kb PDF).</font></p>
      </td>
    <td bgcolor="#ffffff" height="833">&nbsp;</td>
  </tr>
  <tr> 
    <td bgcolor="#ffffff"><img src="../../gfx/00.gif" width="20" height="60" name="bmargin"></td>
    <td bgcolor="#ffffff" class="sublink">&nbsp;</td>
    <td bgcolor="#ffffff">&nbsp;</td>
    <td bgcolor="#ffffff"> 
      
<table width="100%" border="0" cellspacing="0" cellpadding="0">
  <tr> 
    <td><span class="sublink">&copy;2003-2008 Fulbright New Zealand | <a href="file:///C|/Documents%20and%20Settings/Dee.old/My%20Documents/Website%20Phase%202/sitemap.html" target="_top" class="sublink">Site 
      map</a> | <a href="file:///C|/Documents%20and%20Settings/Dee.old/My%20Documents/Website%20Phase%202/about/contact.html" class="sublink">Contact 
      us</a></span></td>
    <td align="right"><a href="#top"><img src="file:///C|/Documents%20and%20Settings/Dee.old/My%20Documents/Website%20Phase%202/gfx/n_top.gif" width="34" height="17" border="0" alt="^page top"></a></td>
  </tr>
</table>

    </td>
    <td bgcolor="#ffffff">&nbsp;</td>
  </tr>
  <tr> 
    <td bgcolor="330000"><img src="../../gfx/x.gif" width="35" height="2" name="leftmargin" class="invisible"></td>
    <td bgcolor="330000"><img src="../../gfx/x.gif" width="160" height="2" name="quote" class="invisible"></td>
    <td bgcolor="330000"><img src="../../gfx/x.gif" width="30" height="2" name="inmargin" class="invisible"></td>
    <td bgcolor="330000"><img src="../../gfx/x.gif" width="213" height="2" name="page" class="invisible"></td>
    <td bgcolor="330000"><img src="../../gfx/x.gif" width="35" height="2" name="rightmargin" class="invisible"></td>
  </tr>
</table>
<!-- Atomz Advanced Search HTML for Fulbright New Zealand --> 
<table border="0" cellspacing="0" cellpadding="0" summary="Search palette" class="invisible" width="100%">
  <tr> 
    <td><img src="../../gfx/x.gif" width="10" height="8" name="vertical" alt=""></td>
    <td><img src="../../gfx/x.gif" width="10" height="8" name="vertical" alt=""></td>
  </tr>
  <tr> 
    <td background="../../gfx2/t-search-bg.gif" valign="middle" width="100%"> 
      <form method="get" action="http://search.atomz.com/search/">
        <table border="0" cellspacing="0" cellpadding="0">
          <tr valign="middle"> 
            <td background="../../gfx/00.gif" width="100%" valign="top"><img src="../../gfx2/t-search-tagline.gif" width="211" height="44" alt="Te tuapapa matauranga o Aotearoa me Amerika" border="0"></td>
            <td background="../../gfx/00.gif" valign="top"> 
              <input type=hidden name="sp-a" value="sp10009d25">
              <input type=hidden name="sp-g" value=2>
              <img src="../../gfx2/t-search2.gif" width="85" height="44" alt="Search"></td>
            <td> 
              <select name="sp-k">
                <option value=""selected>Fulbright New Zealand site</option>
                <option value="About Us">-About Us</option>
				<option value="Alumni">-Alumni</option>
                <option value="The Awards">-The Awards</option>
                <option value="Education Services">-Education Services</option>
                <option value="Fulbright Voices">-Fulbright Voices</option>
                <option value="News">-News</option>
                <option value="Programmes and Events">-Programmes & Events</option>
                <option value="Study in in the US">-Study in the US</option>
                <option value="Study in NZ">-Study in NZ</option>
              </select>
            </td>
            <td background="../../gfx/00.gif" valign="top"><img src="../../gfx2/t-for2.gif" width="47" height="44" alt="for"></td>
            <td nowrap> 
              <input type="text" name="sp-q" size="20">
              &nbsp; 
              <input type=submit value="Go" name="submit">
            </td>
            <td><img src="../../gfx/00.gif" width="20" height="10"></td>
          </tr>
        </table>
      </form>
    </td>
    <td align="right" width="37" valign="top"><img src="../../gfx2/t-searchend.gif" width="37" height="44"></td>
  </tr>
  <tr> 
    <td><img src="../../gfx/x.gif" width="2" height="12" name="vertical"></td>
    <td></td>
  </tr>
</table>
</body>
</html>



